Our Story

About Swastika Amruttulya

The journey of a humble chai stall that became India's premium tea brand.

Home About Us
Tea Preparation
Kulhad Chai
2+ Years of
Heritage
Since 2024

A Cup of Tea,
A Legacy of Love

Swastika Amruttulya was born in 2024 from a simple dream — to make every Indian's daily chai a moment of pure bliss. What started as a single tea stall in Jharkhand grew into a movement celebrating India's rich tea heritage.

Our founder, inspired by his grandmother's legendary masala chai, set out to recreate that warmth, aroma, and flavor at scale — without ever compromising on quality. Today, Swastika Amruttulya is a name that thousands of families associate with trust, taste, and tradition.

We source our tea leaves directly from the finest gardens in Assam and Darjeeling. Our spices are hand-selected for potency and freshness. And our recipes? They're treasured secrets passed down through generations.

Started in Jharkhand

Now spreading across Pan India

35,000+ Daily Customers

Loyal chai lovers across India

Purpose

Our Mission & Vision

Our Mission

To serve authentic, hygienic, and premium quality Indian chai to every person — from metro cities to small towns — making quality tea accessible and affordable for everyone.

Our Vision

To become India's most loved and trusted premium tea brand, with 500+ outlets by 2027, creating livelihood opportunities for entrepreneurs while spreading the joy of authentic chai culture nationwide.

What We Stand For

Our Core Values

The principles that guide every cup we serve and every decision we make.

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Purity First

We never compromise on the quality of our ingredients. Every cup is made with 100% natural, fresh ingredients.

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Customer Trust

We build lasting relationships with our customers by consistently delivering excellence in taste and service.

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Heritage & Culture

We honor India's rich tea culture and keep traditional recipes alive in every cup we brew.

♻️

Sustainability

We use eco-friendly packaging including traditional kulhad cups to reduce our environmental footprint.

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Innovation

While respecting tradition, we continuously innovate to bring new flavors and experiences to tea lovers.

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Community

Every Swastika Amruttulya franchise creates employment and empowers local entrepreneurs to build their dreams.

Timeline

Our Journey

From a single tea stall to a growing national brand — here's how we got here.

The First Cup

Swastika Amruttulya opens its first chai stall in Kokar, Jharkhand. The recipe — crafted from a treasured family secret — wins hearts from day one.

2024
2024

Kulhad Chai Initiative

Swastika Amruttulya introduces its signature kulhad chai, promoting traditional clay cup culture and sustainable practices.

First Franchise Launch

Overwhelmed by demand, Swastika Amruttulya launches its franchise model. Within 6 months, 15 outlets open across Jharkhand.

2025
2025

Pan Jharkhand Expansion

With 75+ outlets across Jharkhand, Swastika Amruttulya earns recognition as one of the fastest-growing tea brands in the state.

Our Vision

Vision creates opportunities for people to earn through our stores by promoting growth, employment, and entrepreneurship while supporting local communities.

2026
Baldeo Kumar, Founder of Swastika Amruttulya
2+ Years of Heritage
OUR FOUNDER

Meet Baldeo Kumar

Founder & Chai Visionary, Swastika Amruttulya

With a dream to transform Jharkhand's chai culture, Baldeo Kumar founded Swastika Amruttulya in 2024, starting from a single stall. His passion for authentic flavors and warm hospitality has grown into a nationwide premium tea brand loved by millions.

Baldeo Kumar

FOUNDER, SWASTIKA AMRUTTULYA

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